Going Beyond the Surface of Your Brand

Strategy, insights, random thoughts about building out your brand.

Is your brand out of alignment?

If we looked at the messages on your website and compared that to the ad campaigns, brochures, social posts and what your sales team is saying in the field, would it be cohesive? Or is it all a bit disjointed? The speed of business has increased and the workload on each team member has increased…

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old school

The 7 Reasons Why People Leave Your Website

If you’re here, there’s a high likelihood your site is not doing so great and it may be time for a website redesign. Are you finding your site’s visitors are leaving pretty soon after they arrive (bouncing)? Wondering how long users usually stay on a website before clicking away? Luckily, there’s been a truckload of…

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work on your brand - have boundaries you will

What does Yoda have to do with protecting your ass(ets)?

You have insurance for the hard assets, but what about your soft assets? Your employees, your loyal client base, your culture, your family and most importantly your personal give-a-damn? Protect your assets you will. You may be asking: But how can investing in my brand protect all of these people? Before we get to that,…

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overwhelm shutdown

Know when it’s time to tell a troublesome client goodbye

Every opportunity comes with a cost. Some opportunities cost too damned much by taking an unacceptable toll on your staff morale and your profit margin. Some people in this world you are meant to serve, and others, not so much. It doesn’t make either of you bad. They will do great work with someone, just…

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branding truths

Nobody cares about your baby – and 6 other branding truths

Figuring out your brand can be daunting. It can be scary to look at your business – and I mean REALLY look at it. If you’re not sure if you’re heading down the right road, there are some universal branding truths that will help steer you in the right direction. Don’t worry, Branding & Beyond’s…

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