Going Beyond the Surface of Your Brand

Strategy, insights, random thoughts about building your brand, rebranding your company and redesigning your website.

Stop throwing good money away on random marketing tactics

Are you pumping your hard-earned cash into digital marketing but not seeing your bottom line increase? Advertising online is a great way of gaining exposure for your company quickly – but it doesn’t guarantee a return on your investment. It doesn’t guarantee customers through the door and it doesn’t guarantee your money problems are going…

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The Difference Between Marketing and Branding

I was having a coffee date with a girlfriend who works for one of the biggest general contracting companies in the city and she came out with this show-stopper: “I think our CEO will have a hard time seeing the value of branding – they see marketing as a cost center, not a driver of…

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old school

The 7 Reasons Why People Leave Your Website

If you’re here, there’s a high likelihood your site is not doing so great and it may be time for a website redesign. Are you finding your site’s visitors are leaving pretty soon after they arrive (bouncing)? Wondering how long users usually stay on a website before clicking away? Luckily, there’s been a truckload of…

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Do you have an authentic brand inside and out?

Brand management is essential. The expectation you set (brand promise) needs to authentic and align with the customer’s actual experience. Let’s take a quick look at a recent outing I went on with my son – he is in middle school and has been really stressed out lately. Telling a baby teenager to unplug and…

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what is rebranding

What is a rebrand?

The terms brand, branding, and rebranding are thrown around a lot these days and the concepts can be a bit overwhelming and confusing. If you are feeling this, you’re not alone! What you need to know before attempting a rebrand There is a lot of jargon out there that doesn’t really explain what rebranding is…

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work on your brand - have boundaries you will

What does Yoda have to do with protecting your ass(ets)?

You have insurance for the hard assets, but what about your soft assets? Your employees, your loyal client base, your culture, your family and most importantly your personal give-a-damn? Protect your assets you will. You may be asking: But how can investing in my brand protect all of these people? Before we get to that,…

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common website mistakes you can avoid

Common website mistakes that tell prospects you don’t care

A lot of companies in the commercial building tradesput their website on the back burner for more urgent demands. Before they know it, it’s been 4 or 5 years since their website and marketing materials were updated. Unfortunately, your potential clients can see and feel this as soon as they visit your website, and this…

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invisible in the market? Identify your branding issues.

Are branding issues causing your company to be invisible?

You know your company does amazing work. So why aren’t you dominating your market with amazing sales figures? You have great referrals and repeat customers but new prospects aren’t knocking on your door. But are you stuck in the low bid nightmare of RFPs? Do you struggle to attract new employees? But, deep down you know…

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avoid brand decay and becoming an accidental commodity

Has your company become an accidental commodity?

Brand decay, accidental commodity… what the hell are we even talking about?! Well, this week I wanted to chat about something that happens way too often to good companies that can end up becoming invisible and destroying their business. Brand decay. So, what is it? Brand decay is a de-evolution that happens when a company…

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overwhelm shutdown

Know when it’s time to tell a troublesome client goodbye

Every opportunity comes with a cost. Some opportunities cost too damned much by taking an unacceptable toll on your staff morale and your profit margin. Some people in this world you are meant to serve, and others, not so much. It doesn’t make either of you bad. They will do great work with someone, just…

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branding truths

Nobody cares about your baby – and 6 other branding truths

Figuring out your brand can be daunting. It can be scary to look at your business – and I mean REALLY look at it. If you’re not sure if you’re heading down the right road, there are some universal branding truths that will help steer you in the right direction. Don’t worry, Branding & Beyond’s…

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