Going Beyond the Surface of Your Brand

Strategy, insights, random thoughts about having a clear, differentiated, trusted and referable brand that makes sales easier and marketing more effective.

overwhelm shutdown

Know when it’s time to tell a troublesome client goodbye

Every opportunity comes with a cost. Some opportunities cost too damned much by taking an unacceptable toll on your staff morale and your profit margin. Some people in this world you are meant to serve, and others, not so much. It doesn’t make either of you bad. They will do great work with someone, just not you. And that is ok. Do you know what your ideal client looks like? Do you have that persona…

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branding truths

Nobody cares about your baby – and 6 other branding truths

Figuring out your brand can be daunting. It can be scary to look at your business – and I mean REALLY look at it. If you're not sure if you're heading down the right road, there are some universal branding truths that will help steer you in the right direction. Don't worry, Branding & Beyond's got you! Branding Truth 1 No one cares about your baby I get it. You created it. You love it….

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