Going Beyond the Surface of Your Brand

Strategy, insights, random thoughts about building out your brand.

what is rebranding

What is a rebrand?

The terms brand, branding, and rebranding are thrown around a lot these days and the concepts can be a bit overwhelming and confusing. If you are feeling this, you’re not…

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common website mistakes you can avoid

Common website mistakes that tell prospects you don’t care

A lot of companies in the B2B construction industry put their website on the back burner for more urgent demands. Before they know it, it’s been 4 or 5 years…

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invisible in the market? Identify your branding issues.

Are branding issues causing your company to be invisible?

You know your company does amazing work. So why aren’t you dominating your market with amazing sales figures? You have great referrals and repeat customers but new prospects aren’t knocking on…

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avoid brand decay and becoming an accidental commodity

Has your company become an accidental commodity?

Brand decay, accidental commodity… what the hell are we even talking about?! Well, this week I wanted to chat about something that happens way too often to good companies that…

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