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We tell clients how it is,
then help fix it.

We tell clients how it is, then help fix it.

Each year, we work with 8-10 industrial and commercial building trade companies who are doing well through referrals and repeat business, support their sales team and grow to the next level.

Each year, we work with 8-10 industrial and commercial building trade companies who are doing well through referrals and repeat business, support their sales team and grow to the next level.

We do this by taking on these common
challenges OUR WAY.

We do this by taking on these common challenges OUR WAY.

  • Got crap? We’ll call you on it. With love. And zero judgment. Sometimes the people who work for you don’t know how to tell you the truth. Sometimes what is needed is a fresh perspective. We will tell you what you need to hear, not necessarily what you want to hear—with total compassion and support because we’ve been there too.
  • New companies passing you by? We know how infuriating it is to see competition pop up that looks polished and put together and you feel like a hot mess. But no matter what, you have something they don’t. A solid history and track record. You know your clients and industry better than they do. And boy, that’s powerful when you, um, use it as part of your branding (hint, hint).
  • Market crowded? Doesn’t matter. We will make sure you stand out—in a way that fits your company’s culture and style. When you’re being YOU in a way that matters to them, there’s always stand-out-ability.
  • Been a while since you worked on your own stuff? It’s ok we’ve been there and feel your pain. Seriously, no judgment, bring it on. We know what it is like to be embarrassed about the outdated company website and not really know how to say what you do in a meaningful way that isn't complicated and filled with jargon. If this is you, we totally get where you are at, and we have a plan... “take our hand if you want to live”
  • Tired of wasting money on half-assed solutions? Have a bit of design firm-PTSD? Can’t blame you our industry is filled with good intentions and little followthrough. There’s always somebody willing to do it for less. They make big promises they can’t uphold, and cash the check anyway—I’m guessing you’ve been down that road before—and they haven’t gotten you results, because they aren’t basing their creative on anything meaningful... like strategy and research. Tactic-only shops will not provide lasting value, just one-off partial-solutions. You need to go beyond the surface.
  • Find all of this “branding stuff” a bit overwhelming and confusing? Actually, it can be challenging at times but also loads of fun. Afterall, we are just discovering what already exists within your company, polishing it up a bit and positioning you as the unique solution your market has been looking for.

  • Got crap? We’ll call you on it. With love. And zero judgment. Sometimes the people who work for you don’t know how to tell you the truth. Sometimes what is needed is a fresh perspective. We will tell you what you need to hear, not necessarily what you want to hear—with total compassion and support because we’ve been there too.
  • New companies passing you by? We know how infuriating it is to see competition pop up that looks polished and put together and you feel like a hot mess. But no matter what, you have something they don’t. A solid history and track record. You know your clients and industry better than they do. And boy, that’s powerful when you, um, use it as part of your branding (hint, hint).
  • Market crowded? Doesn’t matter. We will make sure you stand out—in a way that fits your company’s culture and style. When you’re being YOU in a way that matters to them, there’s always stand-out-ability.
  • Been a while since you worked on your own stuff? It’s ok we’ve been there and feel your pain. Seriously, no judgment, bring it on. We know what it is like to be embarrassed about the outdated company website and not really know how to say what you do in a meaningful way that isn't complicated and filled with jargon. If this is you, we totally get where you are at, and we have a plan... “take our hand if you want to live”
  • Tired of wasting money on half-assed solutions? Have a bit of design firm-PTSD? Can’t blame you our industry is filled with good intentions and little followthrough. There’s always somebody willing to do it for less. They make big promises they can’t uphold, and cash the check anyway—I’m guessing you’ve been down that road before—and they haven’t gotten you results, because they aren’t basing their creative on anything meaningful... like strategy and research. Tactic-only shops will not provide lasting value, just one-off partial-solutions. You need to go beyond the surface.
  • Find all of this “branding stuff” a bit overwhelming and confusing? Actually, it can be challenging at times but also loads of fun. Afterall, we are just discovering what already exists within your company, polishing it up a bit and positioning you as the unique solution your market has been looking for.
  •  

“In the medical world, to prescribe without diagnosing is malpractice and in the design world it is common practice.”

Our Process

Pre-Project Consulting & Plan Development
Defining Your Brand Strategy & Positioning
Brand Buildout of Visual & Verbal Identity
Launch Website & High-Priority Brand Assets
Manage Marketing Plan & Brand Maintenance

Our Process

Pre-Project Consulting & Plan Development
Defining Brand Strategy & Positioning
Brand Buildout of Visual & Verbal Identity
Launch Website & High-Priority Brand Assets
Manage Marketing Plan & Brand Maintenance

Our Process

Pre-Project Consulting & Plan Development
Defining Brand Strategy & Positioning
Brand Buildout of Visual & Verbal Identity
Launch Website & High-Priority Brand Assets
Manage Marketing Plan & Brand Maintenance

Stop wasting money on random acts of marketing!

At Branding & Beyond, we strip things down, prioritize the business goals and deliver a website with clear brand messaging that backs up your awesomeness, makes your sales team happy and really says something. None of the jargon-filled-crap that “everybody else in your industry” is doing!

Ready?
Let’s go beyond.

DEFINE ISSUES & OPPORTUNITIES

Beyond Small Talk

$2,500

Understand. Diagnose.

A set of strategic meetings that allows us to uncover true needs and assign priorities. Define where you are now, where you want to go, who your customers are, what do they want, and what obstacles are in the way. 

BUILD YOUR BRAND FOUNDATION

Beyond the Surface

$5,000-10,000

Dig. Clarify. Define.

This is the strategy phase where we dig deep to discover all the goodies your brand has to offer. Define your position of advantage in the market. Clarify your messaging, voice and personality. Then pull it together into a solid foundation.

PREREQUISITE:
Beyond Small Talk - Project Scope & Problem Definition.

BUILDOUT BRAND ASSETS & MARKETING

Beyond the Foundation

$15,000-75,000+

Create. Manage. Maintain.

This is where you see the creative manifestation of all of the strategy work we’ve done so far. Your brand visually and verbally comes to life as we build out high-priority brand assets and begin your marketing your products/services.

PREREQUISITE:
Beyond the Surface - Brand Foundation: Positioning, Messaging, Personality, etc.

anyroad

“If you don't know where you are going, any road will get you there.”

— Lewis Carroll

anyroad

“If you don't know where you are going, any road will get you there.”

— Lewis Carroll