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Strategy First.

No more tactical band-aids to cover up the symptoms.

Strategy First.

No more tactical band-aids to cover up the symptoms.

We are the only Central Texas strategic design firm that focuses exclusively on rethinking and rebranding successful, medium-size legacy businesses who have outgrown their current brand.  

We are the only Central Texas strategic design firm that focuses exclusively on rethinking and rebranding successful, medium-size legacy businesses who have outgrown their current brand.  

Each year, we work with 8-10 industrial and commercial building trade companies grow to the next level, pivot or make a serious changes.

Each year, we work with 8-10 industrial and commercial building trade companies grow to the next level, pivot or make a serious changes.

We are a good fit if:

  • You are at a fulcrum event in your company history.
  • You've grown organically and done really well but now you want to clean it all up into a packaged brand and make your message consistent.
  • You want help positioning your company to become or remain unique and relevant in your current market or pivot to a new one.
  • You want help crafting and clearly articulating your message and company values.
  • You want to shift not only the aesthetics but to shift how your company is talked about and seen in the market.
  • You want to stand out from the sea of sameness to land more ideal clients that fit into your company’s sweet spot of services.
  • You want to unite your team with a vision, mission and values that fire them up.
  • You want to give your sales team the branding support they need.

We tell clients how it is, then help fix it.

We do this by taking on these common challenges OUR WAY.

  • Been a while since you worked on your own stuff? It’s ok we’ve been there too and feel your pain. We love working with legacy companies, you are our favorite. We know what it is like to be embarrassed about the outdated company website and not really know how to say what you do in a meaningful way that isn't complicated and filled with industry jargon. If this is you, we totally get where you are at, and we have a plan... “take our hand if you want to live!”
  • Tired of wasting money on half-assed solutions? Have a bit of design/marketing firm-PTSD? Can’t blame you, our industry is filled with good intentions and little follow through. Tactic-first shops will not provide lasting value, just one-off partial-solutions. 
  • New companies passing you by? We know how infuriating it is to see competition pop up that looks polished and put together and you feel like a hot mess. But no matter what, you have something they don’t, a solid history and track record. You know your clients and industry better than they do. And boy, that’s powerful when you, um, use it as part of your branding (hint, hint).
  • Market crowded? Doesn’t matter. We will make sure you stand out—in a way that fits your company’s culture and style. When you’re being YOU in a way that matters to them, there’s always stand-out-ability.
  • Got crap? We’ll call you on it. With love and zero judgment. Sometimes what is needed is a fresh perspective. It is really hard to see the gold and the coal within your company. We gather everyone‘s perspective in our process, not just the c-suite. We will tell you the raw truth, not necessarily what you want to hear—with total compassion and support because we’ve been there too. Then we come up with a plan to fix it. 
  • Staff scared or aprehensive? No worries, it's really common. We have that factored into our process. We interview a lot of staff from different departments to find out what they see as strengths and weaknesses of the company. 
  • Find all of this “branding stuff” a bit overwhelming and confusing? Actually, it can be challenging at times but also loads of fun. Afterall, we are just discovering what already exists within your company, polishing it up a bit and positioning you as the unique solution your market has been looking for, right? Sounds easy but it’s really hard to do on your own.

  • Been a while since you worked on your own stuff? It’s ok we’ve been there too and feel your pain. We love working with legacy companies, you are our favorite. We know what it is like to be embarrassed about the outdated company website and not really know how to say what you do in a meaningful way that isn't complicated and filled with industry jargon. If this is you, we totally get where you are at, and we have a plan... “take our hand if you want to live!”
  • Tired of wasting money on half-assed solutions? Have a bit of design/marketing firm-PTSD? Can’t blame you, our industry is filled with good intentions and little follow through. Tactic-first shops will not provide lasting value, just one-off partial-solutions. 
  • New companies passing you by? We know how infuriating it is to see competition pop up that looks polished and put together and you feel like a hot mess. But no matter what, you have something they don’t, a solid history and track record. You know your clients and industry better than they do. And boy, that’s powerful when you, um, use it as part of your branding (hint, hint).
  • Market crowded? Doesn’t matter. We will make sure you stand out—in a way that fits your company’s culture and style. When you’re being YOU in a way that matters to them, there’s always stand-out-ability.
  • Got crap? We’ll call you on it. With love and zero judgment. Sometimes what is needed is a fresh perspective. It is really hard to see the gold and the coal within your company. We gather everyone‘s perspective in our process, not just the c-suite. We will tell you the raw truth, not necessarily what you want to hear—with total compassion and support because we’ve been there too. Then we come up with a plan to fix it. 
  • Staff scared or aprehensive? No worries, it's really common. We have that factored into our process. We interview a lot of staff from different departments to find out what they see as strengths and weaknesses of the company. 
  • Find all of this “branding stuff” a bit overwhelming and confusing? Actually, it can be challenging at times but also loads of fun. Afterall, we are just discovering what already exists within your company, polishing it up a bit and positioning you as the unique solution your market has been looking for, right? Sounds easy but it’s really hard to do on your own.

“In the medical world, to prescribe without diagnosing is malpractice and in the design & marketing world it is common practice.”

Our Process

Pre-Project Consulting & Plan Development
Defining Your Brand Strategy & Positioning
Buildout Visual & Verbal Identity + Website Rebuild
Launch Website & High-Priority Branding Assets
Manage Marketing Plan & Branding Maintenance

Our Process

Pre-Project Consulting & Plan Development
Defining Brand Strategy & Positioning
Buildout of Visual & Verbal Identity + Website Rebuild
Launch Website & High-Priority Branding Assets
Manage Marketing Plan & Branding Maintenance

Our Process

Pre-Project Consulting & Plan Development
Defining Brand Strategy & Positioning
Brand Buildout of Visual & Verbal Identity + Website
Launch Website & High-Priority Brand Assets
Manage Marketing Plan & Branding Maintenance

Stop wasting money on random acts of marketing!

At Branding & Beyond, we prioritize business goals, develop a brand strategy, define how you are different and how to position you in your market. We will deliver a website with clear brand messaging that backs up your awesomeness, makes your sales team happy and really says something. None of the jargon-filled-crap that “everybody else in your industry” is doing!

Ready?
Let’s go beyond.

DEFINE ISSUES & OPPORTUNITIES

Beyond Small Talk

Understand. Diagnose. Prescribe.

A set of strategic meetings that allows us to uncover true needs and assign priorities. Define where you are now, where you want to go, who your customers are, what do they want, and what obstacles are in the way. 

Deliverables: A Branding Blueprint

BUILD YOUR BRAND FOUNDATION

Beyond the Surface

Dig. Clarify. Define.

We solidify your brand strategy based on all the goodies your company has to offer. We will define your position of advantage in the market, clarify your messaging, voice, and personality. Then pull it together into a solid foundation on which to build your brand assets, sales tools and marketing campaigns.

PREREQUISITE:
Beyond Small Talk - Project Scope, Problem Definition, Branding Blueprint.

BUILDOUT BRAND ASSETS & MARKETING

Beyond the Foundation

Create. Manage. Maintain.

This is where you see the creative manifestation of all of the strategy work we’ve done so far. Your brand visually and verbally comes to life as we build out high-priority brand assets and begin your marketing your products/services.

Website | Sales tools | Marketing plan

PREREQUISITE:
Beyond the Surface - Brand Foundation: Positioning, Messaging, Personality, etc.

*Money back guarantee - If by the end of our first meeting of Beyond Small Talk you do not feel this is the right fit for your company, we will refund your money. We stand behind our process.

Contractor brand strategy

WHAT’S YOUR PLAN?
“If you don't know where you are going, any road will get you there.”

— Lewis Carroll

Contractor brand strategy

WHAT’S YOUR PLAN?
“If you don't know where you are going, any road will get you there.”

— Lewis Carroll

  • Got crap? We’ll call you on it. With love. And zero judgment. Sometimes what is needed is a fresh perspective. We will tell you what you need to hear, not necessarily what you want to hear—with total compassion and support because we’ve been there too. Then we come up with a plan to fix it.
  • Been a while since you worked on your own stuff? It’s ok we’ve been there too and feel your pain. Seriously, no judgment, bring it on. We know what it is like to be embarrassed about the outdated company website and not really know how to say what you do in a meaningful way that isn't complicated and filled with industry jargon. If this is you, we totally get where you are at, and we have a plan... “take our hand if you want to live!”
  • Tired of wasting money on half-assed solutions? Have a bit of design/marketing firm-PTSD? Can’t blame you our industry is filled with good intentions and little follow through. There’s always somebody willing to do it for less. They make big promises they can’t uphold, and cash the check anyway—I’m guessing you’ve been down that road before—and they haven’t gotten you results, because they aren’t basing their creative on anything meaningful... like strategy and research. Tactic-only shops will not provide lasting value, just one-off partial-solutions. You need to go beyond the surface.
  • New companies passing you by? We know how infuriating it is to see competition pop up that looks polished and put together and you feel like a hot mess. But no matter what, you have something they don’t, a solid history and track record. You know your clients and industry better than they do. And boy, that’s powerful when you, um, use it as part of your branding (hint, hint).
  • Market crowded? Doesn’t matter. We will make sure you stand out—in a way that fits your company’s culture and style. When you’re being YOU in a way that matters to them, there’s always stand-out-ability.
  • Find all of this “branding stuff” a bit overwhelming and confusing? Actually, it can be challenging at times but also loads of fun. Afterall, we are just discovering what already exists within your company, polishing it up a bit and positioning you as the unique solution your market has been looking for, right? Sounds easy but it’s really hard to do on your own.