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Strategy First.

No more tactical band-aids to cover up the symptoms.

Strategy First.

No more tactical band-aids to cover up the symptoms.

We are the only Central Texas strategic design firm that focuses exclusively on rethinking and rebranding successful, medium-size legacy businesses who have outgrown their current brand.  

We are the only Central Texas strategic design firm that focuses exclusively on rethinking and rebranding successful, medium-size legacy businesses who have outgrown their current brand.  

Each year, we work with 8-10 commercial building trade companies to help them grow to the next level, pivot, merge or add new service lines.

Each year, we work with 8-10 industrial and commercial building trade companies to help them grow to the next level, pivot, merge or add new service lines.

We are a good fit if:

  • You are at a fulcrum event in your company history and it is time for a change and you need help to make it happen.
  • You want help positioning your company to become or remain unique and relevant in your market or pivot to a new one.
  • You want to shift not only the aesthetics but to shift how your company is talked about and seen in the market.
  • You want to stand out from the sea of sameness to land more ideal clients that fit into your company’s sweet spot of services.
  • You want to unite your team with a vision, mission and values that fire them up.
  • You want to give your sales team the branding support they need.
  • You want to stop being a generalist and position your company as an expert in your market.

We tell clients how it is, then help fix it.

We do this by taking on these common challenges OUR WAY.

  • Been awhile since you worked on your own stuff? 
    It’s ok we’ve been there too and feel your pain. We love working with legacy companies, you are our favorite. YOU have a lot of gold and history to work with, but you also have legacy that needs to be maintained and honored. 
  • Tired of wasting money on half-assed solutions? 
    Have a bit of design/marketing firm-PTSD? Can’t blame you, our industry is filled with good intentions and little follow through. Tactic-first shops will not provide lasting value, just one-off partial-solutions... that’s not us.
  • New companies passing you by? 
    We know how infuriating it is to see competition pop up that looks polished and put together and you feel like a hot mess on the outside. But no matter what, you have something they don’t, a solid history and track record. You know your clients and industry better than they do. And boy, that’s powerful when you, um, use it as part of your branding (hint, hint).
  • Market crowded? Doesn’t matter. 
    We will make sure you stand out—in a way that fits your company’s culture and style. When you’re being YOU in a way that matters to them, there’s always stand-out-ability.
  • Staff scared or apprehensive?
    No worries, it's really common. We have that factored into our process. We interview a lot of staff from different departments to find out what they see as strengths and weaknesses of the company.  
  • Find all of this “branding stuff” a bit overwhelming and confusing? 
    Actually, it can be challenging at times but also loads of fun. Afterall, we are just discovering what already exists within your company, polishing it up a bit and positioning you as the unique solution your market has been looking for, right? Sounds easy but it’s really hard to do on your own.

  • Been a while since you worked on your own stuff? It’s ok we’ve been there too and feel your pain. We love working with legacy companies, you are our favorite. We know what it is like to be embarrassed about the outdated company website and not really know how to say what you do in a meaningful way that isn't complicated and filled with industry jargon. If this is you, we totally get where you are at, and we have a plan... “take our hand if you want to live!”
  • Tired of wasting money on half-assed solutions? Have a bit of design/marketing firm-PTSD? Can’t blame you, our industry is filled with good intentions and little follow through. Tactic-first shops will not provide lasting value, just one-off partial-solutions. 
  • New companies passing you by? We know how infuriating it is to see competition pop up that looks polished and put together and you feel like a hot mess. But no matter what, you have something they don’t, a solid history and track record. You know your clients and industry better than they do. And boy, that’s powerful when you, um, use it as part of your branding (hint, hint).
  • Market crowded? Doesn’t matter. We will make sure you stand out—in a way that fits your company’s culture and style. When you’re being YOU in a way that matters to them, there’s always stand-out-ability.
  • Got crap? We’ll call you on it. With love and zero judgment. Sometimes what is needed is a fresh perspective. It is really hard to see the gold and the coal within your company. We gather everyone‘s perspective in our process, not just the c-suite. We will tell you the raw truth, not necessarily what you want to hear—with total compassion and support because we’ve been there too. Then we come up with a plan to fix it. 
  • Staff scared or aprehensive? No worries, it's really common. We have that factored into our process. We interview a lot of staff from different departments to find out what they see as strengths and weaknesses of the company. 
  • Find all of this “branding stuff” a bit overwhelming and confusing? Actually, it can be challenging at times but also loads of fun. Afterall, we are just discovering what already exists within your company, polishing it up a bit and positioning you as the unique solution your market has been looking for, right? Sounds easy but it’s really hard to do on your own.

“In the medical world, to prescribe without diagnosing is malpractice and in the design & marketing world it is common practice.”

Our Process

Pre-Project Consulting & Plan Development
Defining Your Brand Strategy & Positioning
Buildout Visual & Verbal Identity + Website Rebuild
Launch Website & High-Priority Branding Assets
Manage Marketing Plan & Branding Maintenance

Our Process

Pre-Project Consulting & Plan Development
Defining Brand Strategy & Positioning
Buildout of Visual & Verbal Identity + Website Rebuild
Launch Website & High-Priority Branding Assets
Manage Marketing Plan & Branding Maintenance

Our Process

Pre-Project Consulting & Plan Development
Defining Brand Strategy & Positioning
Brand Buildout of Visual & Verbal Identity + Website
Launch Website & High-Priority Brand Assets
Manage Marketing Plan & Branding Maintenance

Stop wasting money on random acts of marketing!

At Branding & Beyond, we prioritize business goals, develop a brand strategy, define how you are different and how to position you in your market. We will deliver a website with clear brand messaging that backs up your awesomeness, makes your sales team happy and really says something. None of the jargon-filled-crap that “everybody else in your industry” is doing!

Ready?
Let’s go beyond.

DEFINE ISSUES & OPPORTUNITIES

Beyond the Surface

Starts at $3,500

Understand. Diagnose. Prescribe.

A set of strategic meetings that allows us to uncover true needs and together, assign priorities. Define where you are now, where you want to go, who your customers are, what do they want, and what obstacles are in the way. Create a blueprint to serve as a reference point and guide.

Deliverables: A Branding Blueprint

BUILD YOUR BRAND FOUNDATION

Brand Foundation

Starts at $8,000

Clarify. Define. Build.

We solidify your brand strategy, define your position of advantage in the market, clarify and write your messaging, create your visual identity, voice, and personality. Then pull it together into a solid foundation on which to build out your brand assets, sales tools and marketing campaigns.

Deliverables: Brand Foundation

PREREQUISITE:
Beyond the Surface - Needs & Problem Definition, Branding Blueprint.

BUILDOUT BRAND ASSETS & MARKETING

Beyond the Foundation

Starts at $15,000

Create. Manage. Maintain.

This is where you see the creative manifestation of all of the strategy work we’ve done so far. Your brand visually and verbally comes to life as we build out high-priority brand assets and begin marketing your products/services.

Deliverables vary based on need:
Website | Sales tools | Marketing plan

PREREQUISITE:
Brand Foundation - Positioning, Messaging, Personality, Differentiation, Visual Identity, etc.

*Money back guarantee - If by the end of our first meeting of Beyond the Surface you do not feel this is the right fit for your company, we will refund your money. We stand behind our process.

Contractor brand strategy

WHAT’S YOUR PLAN?
“If you don't know where you are going, any road will get you there.”

— Lewis Carroll

Contractor brand strategy

WHAT’S YOUR PLAN?
“If you don't know where you are going, any road will get you there.”

— Lewis Carroll