Going Beyond the Surface of Your Brand

Strategy, insights, random thoughts about building out your brand.

Is your website invisible to Google

Devastating SEO issues that cause your website to be invisible to Google

Your website has two main audiences, search engines and your target market(s). Here at Branding and Beyond, we tend to be fixers. When friends, colleagues, clients, client adjacent companies… run into problems with their website or have a branding issue, we get called to consult. Today, we’re going to cover what makes a website invisible to Google and how to fix it. So, let’s get started with a quick story about a good friend of mine, that I’ve known for many years, and how a bad SEO practice/implementation pretty much screwed up an entire website project for her. We’ll call her Angela. Angela built a site for a local business with a designer who designs beautiful sites at a very low price. He designs pretty mockups and sends them off to his team in India and they build it as is. What’s wrong with that?  Potentially, a lot. In this…

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old school

The 7 Reasons Why People Leave Your Website

If you’re here, there’s a high likelihood your site is not doing so great and it may be time for a website redesign. Are you finding your site’s visitors are leaving pretty soon after they arrive (bouncing)? Wondering how long users usually stay on a website before clicking away? Luckily, there’s been a truckload of research done on this. You have 15 seconds to grab a visitor’s interest on your website. That’s not load-time, that is 15 seconds of eye-ball time while the user decides if your site is going to provide what they are looking for. That’s not a lot of time to convey your awesomeness. Yep, you read that right – 15 seconds. I’ve had sneezing fits that have lasted longer. You need to grab that visitor’s interest long enough so they can decide to call you, email you or spend time on your site getting to know…

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common website mistakes you can avoid

Common website mistakes that tell prospects you don’t care

A lot of companies in the commercial building tradesput their website on the back burner for more urgent demands. Before they know it, it’s been 4 or 5 years since their website and marketing materials were updated. Unfortunately, your potential clients can see and feel this as soon as they visit your website, and this makes it look like you just don’t care that much. Think about it: how many solid sales leads go cold after they research you online? Your Biz/Dev team are working their butts off trying to make connections and close deals, only to be undermined by the outdated website…they deserve better. Your firm deserves better. You deserve better. What impression does a prospect get when they visit your site to check you out? Is it the impression you want to project? What can you do to improve a potential client’s perception of who you are and…

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