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We’re brand strategists who are tired of shallow design & meaningless content.

< Tracy O’Shaughnessy, Brand Strategist

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We’re brand strategists who are tired of shallow design & meaningless content.

We’re brand strategists who are tired of shallow design & meaningless content.

Good branding involves great design, but it doesn’t start there and design alone does not make a great brand.

Branding certainly involves design but it doesn't start there. 

Many of us at Branding & Beyond started our careers as designers so we approach everything with a critical eye cultivated by years of designing and solving visual problems for clients. We also have serious business strategy chops. The melding of design thinking with business and brand strategy makes for a fantastic combination. 

What does a brand strategist do different from a designer?

A designer usually executes on a plan given to them, just like an interior designer adds the look and feel to a building based the architect’s plans. The structure exists and the interior designer works within that structure.

A brand strategist starts from scratch to create a plan, does the research, understands the business goals, creates the strategy and engineers the brand foundation and structure to support the marketing strategy and meet the needs of the sales team. We focus the bulk of our time on the who, what and why then we move onto how it looks and what it feels like. 

Strategy first. Design second.

We are the only Central Texas strategic branding firm that focuses exclusively on rethinking and rebranding successful medium-sized legacy businesses who have outgrown their current brand.

When you work with us:

  • You don’t need to come with a plan, just an understanding that it is time to make a change.
  • You don’t need to know where to start. We have a Beyond the Surface process that will align the team, layout the goals of the rebrand and define the issues and opportunities.
  • We will create the project scope together based on your goals and priorities for the business and what is needed to meet those goals.
  • You don’t have to source and manage a team of writers, designers and coders, then project manage the whole process... we take care of all of that.
  • All you need to do is show up to meetings, be available for questions and feedback, do a bit of homework, and be open to change.
  • Our process is quite transparent, allowing you to see the projects as they form and collaborate up to the amount you have time and give-a-damn for.
  • No matter how much of a hot-mess or non-existent your branding is right now, we will meet you where you are with zero judgement.
  • You have a team that is here to help you. No more guessing.
Warning: We don’t pull punches; we are honest and open with our findings, the good and the bad. If you are looking for a team to purely execute your already formed vision, you need to keep looking, that’s not us.

We’re so tired of websites that say nothing and brands that try to be everything to everyone.

When you’re being everything to everyone, you blend in, and you’re nothing special to anyone. You become interchangeable.

But you ARE special!

There are clients out there that NEED you, and it is time to make it easy for them to find you and see you are the one for them.

We’re so tired of websites that say nothing and brands that try to be everything to everyone. 

When you’re being everything to everyone, you blend in, and you’re nothing special to anyone. You become interchangeable.

But you ARE special!

There are clients out there that NEED you, and it is time to make it easy for them to find you and see you are the one for them.

We’re so tired of websites that say nothing and brands that try to be everything to everyone. 

When you’re being everything to everyone, you blend in, and you’re nothing special to anyone. You become interchangeable.

But you ARE special!

There are clients out there that NEED you, and it is time to make it easy for them to find you and see you are the one for them.

We believe that companies who do damned-good work deserve to have a solid brand that matches their awesomeness!

Stop blending in. Stop sounding like everyone else. Be 100% You. Stop wasting money on marketing that is ineffective.

Go Beyond.

Are you with us?

Then let’s get on a call and see if this is a fit for your company.