Going Beyond the Surface of Your Brand

Strategy, insights, random thoughts about building out your brand.

Stop throwing good money away on random acts of marketing

Are you pumping your hard-earned cash into digital marketing but not seeing your bottom line increase? Advertising online is a great way of gaining exposure for your company quickly – but it doesn’t guarantee a return on your investment. It doesn’t guarantee customers through the door and it doesn’t guarantee your money problems are going…

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The Difference Between Marketing and Branding

I was having a coffee date with a girlfriend who works for one of the biggest general contracting companies in the city and she came out with this show-stopper: “I think our CEO will have a hard time seeing the value of branding – they see marketing as a cost center, not a driver of…

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branding truths

Nobody cares about your baby – and 6 other branding truths

Figuring out your brand can be daunting. It can be scary to look at your business – and I mean REALLY look at it. If you’re not sure if you’re heading down the right road, there are some universal branding truths that will help steer you in the right direction. Don’t worry, Branding & Beyond’s…

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