Going Beyond the Surface of Your Brand

Strategy, insights, random thoughts about building out your brand.

Is your brand out of alignment?

If we looked at the messages on your website and compared that to the ad campaigns, brochures, social posts and what your sales team is saying in the field, would it be cohesive? Or is it all a bit disjointed? The speed of business has increased and the workload on each team member has increased…

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Stop throwing good money away on random acts of marketing

Are you pumping your hard-earned cash into digital marketing but not seeing your bottom line increase? Advertising online is a great way of gaining exposure for your company quickly – but it doesn’t guarantee a return on your investment. It doesn’t guarantee customers through the door and it doesn’t guarantee your money problems are going…

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The Difference Between Marketing and Branding

I was having a coffee date with a girlfriend who works for one of the biggest general contracting companies in the city and she came out with this show-stopper: “I think our CEO will have a hard time seeing the value of branding – they see marketing as a cost center, not a driver of…

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Do you have an authentic brand inside and out?

Brand management is essential. The expectation you set (brand promise) needs to authentic and align with the customer’s actual experience. Let’s take a quick look at a recent outing I went on with my son – he is in middle school and has been really stressed out lately. Telling a baby teenager to unplug and…

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what is rebranding

What is a rebrand?

The terms brand, branding, and rebranding are thrown around a lot these days and the concepts can be a bit overwhelming and confusing. If you are feeling this, you’re not alone! What you need to know before attempting a rebrand There is a lot of jargon out there that doesn’t really explain what rebranding is…

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